About

Welcome to iconic colors, where vibrant artistry meets exceptional quality! Tanja, the founder and creator behind the brand, established iconic colors in 2021 with one clear goal: to bring the most stunning, handmade, and vegan effect watercolors to artists and enthusiasts around the world.

At iconic colors, we believe that color should never be boring. The brand specializes in high-quality effect watercolors — from shimmering metallics to dazzling neon and mesmerizing interference shades. These paints are designed to bring artwork to life, offering a range of pigments that shine, shift, and sparkle in ways that traditional matte watercolors simply can’t.

While the colors are crafted with professional artists in mind, they are designed to be accessible and easy to use for anyone with a passion for painting. Whether you're a seasoned artist or a beginner, the watercolors are perfect for creating striking, unique effects in all creative projects.

What sets iconic colors apart is a deep dedication to quality and creativity. All the colors are vegan, handmade with care, and made from the finest materials, ensuring that every piece of artwork is not only beautiful but also ethical. The team works hard to ensure every brushstroke made with iconic colors is as brilliant as the artist’s imagination.

As an independent brand, iconic colors proudly stands among other fine companies in the world of effect pigments, yet offers something truly unique — a personal touch, a burst of inspiration, and a whole lot of iconic shine.

Explore the collections, follow on Instagram and TikTok @iconic.colors, and join the growing community of artists who are redefining the way we experience color.

Thank you for supporting handmade artistry and for choosing iconic colors to make your creative journey even more vibrant!